About
TL; DR
I’m a designer-turned-marketer who grew up on art, myth, and creative exploration. At the heart of that journey was The Dark Parlour, a creative space and event platform. I then ran operations in retail and now help mission-driven brands grow with story, strategy, and data. I’m currently earning my M.S. in Marketing and applying that work in the real world for Cumberland Marine Repair and other projects.
Eyyy. Nice to meet ya.
Where it starts: art, story, and the strange.
I began doodling as a kid, drawn to symbolism, folklore, and the beautifully unsettling. Books, art, music, history have always been a part of my life, and shaped emotion to visuals, building creatures that provoke thought and wonder.
Destroy. Create. Repeat.
I’m most known for my business and events. I created a space where to amplify makers, music, and encouraged inclusivity within the local downtown. Awards were won, community was built.
Community in motion: events & alt culture
Fang Around was truly the bridge that guided me to Marketing. It is through the festival that I learned to amplify music, makers, and acceptance. Programming, scheduling, promotion, partnerships, sponsorships, layouts… it all taught me how to grow audiences without huge budgets. It was about sharing stories and giving people a place to belong.
“I’m going through changes.”
But it had to come to an end. (Or did it?)
In early May of 2024, I announced the closure of my business in the pursuit of health. Graves Disease had long been destroying my body, and my heart was worsening from it, as I continued to push and push to keep the doors open, though I had never recovered the business from the pandemic. By June 2024 I spent a day in the hospital in severe rapid aFib and hypertensive crisis from Thyroid Storm, which nearly claimed my life. A week later, I returned to Spirit Halloween as District Sales Manager for the North Baltimore district.
At the conclusion of the season, I realized I could no longer push my body to the extremes of 70-90 hour work weeks I had once endured.
Marketing had always been a passion and I felt good when I was able to promote others and build new relationships while learning about various audience behaviors. Marketing became the bridge between my art brain and my systems brain; where I can connect others to what they need and desire.
Applying it in the wild: Cumberland Marine Repair
At CMR, I wear a hybrid hat: strategy, content, SEO, web, analytics, inventory control, scheduling, purchasing, selling, AR/AP, and more. Across rescue and now recreational markets, I am building a new eCommerce site that is rich with story-backed real expertise. The work is practical and purpose driven – exactly where I like to dwell.
Upon joining the small team at CMR, there were no SOPs, no documentation systems, no work flows, a static website, minimal Social Media, and it truly felt I as though I stepped back twenty years into an outdated business that was still managing to grow due to the need to serve Fire and EMS.
I’ve since changed that. 😏
Well, here we are.
I am about two thirds of the way through the M.S. program for Marketing at SNHU. The coursework feeds directly into client work: segmentation and STP, I-R framework, media planning, ethics, brand architecture, and measurement models. It keeps me rigorous and current (albeit lacking in social availability).
How I work:
- Strategy First: Establishing a clear audience, positioning, and promise backed with visual identity and story.
- Design with Data: Creative that is testable, trackable, iterative.
- Respect the Real World: Operations, safety, budgets, and team capacity matter.
- Inclusive by Default: I’m an elder goth with a big tent. Diverse communities build stronger brands.
Free Time
I still make art, hike when I can, workout, play with my two cats, hang at the gallery with friends, and occasionally play video games… When time allows. When I’m crafting/making art, I typically have on a history documentary or black metal. It works, right?
