Category: Marketing
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Brand Growth: The Coca-Cola Cult
I grew up in the world of antiques, right? My childhood was spent hunting flea markets, estate sales, yard sales, house calls… for all sorts of collectibles and antiques. Mom and Dad had my eyes trained to pinpoint certain things, even in the darkness of a 3:30am outdoor flea market stand setup. Surprisingly, my parents…
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Orkut and the Power of Community-First Social Platforms
Header Image: TechWalls screen grab with some ghostly embellishments and a cemetery photo by yours truly. “There’s enough for everyone to eat at this table.”“Let’s show collaboration and unity among ourselves.”“How can more people benefit?” Back in the day before social media became about scale, monetization, endless (and mindless) scrolling, influencers… platforms like Orkut were…
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When Social Media Becomes Infrastructure:
Header Image: WeChat illustrates how social media platforms can evolve from communication tools into everyday infrastructure. WHAT WEIXIN (WECHAT) REVEALS ABOUT THE WESTERN GAP Western discussions of social media success tend to fixate on engagement metrics, content formats, or advertising performance. The case of Weixen (WeChat), however, exposes a more fundamental distinction: successful platforms are…
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Not Another Meme – When Awareness Fails to Mean (Anything)
THE BREAST CANCER MEME days AND THE LESSONS OF BLACKOUT TUESDAY. Ugh. I just cannot. Well, I can. I actually have a lot of words about this. Way back around October 2010, I sent a private message to my friend Gabby asking her ‘what the hell was up with these Facebook statuses – do you…
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Get a look at these frames, Clark Kent.
Warby Parker and the Social Framing of Community I can’t disguise myself with a wig and dark glasses – the wheelchair gives me away. Stephen Hawking How social good reshapes (and challenges) a digital-first industry. If you’ve ever bought prescription glasses, you know the drill: hella expensive frames, awkward and unflattering lighting, maybe a glazed…